I spent many years as a Publishing Director at one of the UK’s most dynamic consumer and business-to-business publishers in London, managing large sales, editorial and marketing teams in print and digital environments. My background is primarily commercial; at the end of the day I was responsible for delivering profitable market leading magazines and websites and for dealing with the ongoing challenge of successfully transitioning print businesses into the digital age.
Whether you are a media owner seeking to maximize every opportunity to dominate your marketplace online as well as in print, planning a launch or redesign, or simply looking to explore alternative strategies for something that just isn’t working, please talk to me. I can bring hard earned expertise, a fresh perspective and a genuine passion for magazines and associated media to the table.
- Magazine or website launch
- Business planning and budgeting
- Stategic partnerships
- Brand extensions
- Sales training
- Ad market and competitor analysis
- Circulation strategy
- Subscription marketing
- Media packs and sales collateral
- Digital and social strategy