It makes sense that any business should talk to its customers using whatever medium they are most receptive to at any given time and social media offers a brilliant opportunity to engage and interact with your marketplace, rather than simply “push” your brand, product or service. Social media works best when it is part of an integrated marketing plan, amplifying paid advertising and overall communications strategy. Whether you need help navigating the social media landscape, are looking to implement a complete social media plan from scratch or simply want to create some compelling content for your social platforms, I can help.